#GRIT, screens, surveys, rules, and push or pull: it’s the #FridayFive!

Friday Five!

GRIT Q3/Q4 survey is live!

This hits the top of the list this week, because I have found the GRIT survey results to be really interesting. This survey is open for the Q3-Q4 time period: if you’re involved in market research, please participate! It’s a fantastic way to look at current trends in the market research industry overall.

Why do we need surveys anyway? – MRA blog

The death of surveys has been hailed for awhile. Why would we need them when we have big data? Instead of continuing the notion that surveys are soon to be obsolete, Roger Green does a great job of showing how surveys are being used a bit differently than they have in the past to stay relevant.

Everything science knows about reading on screens – Fast Company

While this article is focused on the scientific research done about the difference between reading material on a device versus reading material printed on paper, there are definitely implications for market research here. Generally speaking, when we read material on a device, we aren’t as drawn in to the material as we are when reading a paper version of the same information. This makes intuitive sense to me, as I consider my distraction level when reading something on my phone versus when I’m reading a book. The implication for survey design is simple: we need to be sure we’re creating engaging studies, keeping the questions as simple as possible, and keeping the surveys as short as possible.

New rules for the Telephone Consumer Protection Act – Peanut Labs

This is incredibly important if you’re doing any kind of telephone surveying. Rules have changed, and the market research industry definitely needs to take note, or be at risk of some hefty fines.

Pull vs push market research – GreenBook blog

Adriana Rocha looks first at push vs pull marketing, then looks at it in the market research world. Push market research is declining, while pull market research is on the rise. With decreasing response rates generally, pull market research lets us give people the opportunity to participate when they want to and are ready to engage, rather than pushing them to take a survey or provide feedback.

About Zontziry (Z) Johnson

Z's passion is learning about and sharing best practices and new trends in market research (MR), from writing the best questionnaire possible to crafting a story that will resonate with stakeholders. Follow her musings on the MR industry on Twitter (@zontziry).

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