Author Archives: Zontziry (Z) Johnson

About Zontziry (Z) Johnson

Z's passion is learning about and sharing best practices and new trends in market research (MR), from writing the best questionnaire possible to crafting a story that will resonate with stakeholders. Follow her musings on the MR industry on Twitter (@zontziry).

Writing unbiased survey questions

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Last week, I wrote about the most important step for survey writing: acquiring a razor-sharp focus for the study being designed. At the end of that post, I promised that this week’s survey design tip would focus on some tips for writing survey questions. With that in mind, let’s look at the first set of tips to address what I… Read more »

#GRIT, screens, surveys, rules, and push or pull: it’s the #FridayFive!

GRIT Q3/Q4 survey is live! This hits the top of the list this week, because I have found the GRIT survey results to be really interesting. This survey is open for the Q3-Q4 time period: if you’re involved in market research, please participate! It’s a fantastic way to look at current trends in the market research industry overall. Why do… Read more »

Recap from attending The Cutting Edge of NewMR webinar

About a month ago, I saw that there would be a webinar focused on the cutting edge of new market research technologies. I looked forward to this webinar from the moment I read about it to the moment it started. I get really excited about what’s being done in the market research industry to take advantage of the wealth of… Read more »

The most important step to survey writing

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Last week, I wrote a post about eliminating bias in decision-making, and introducing the topic of using surveys to help inform decisions. At the end of the post, I addressed the fact that writing surveys is a difficult thing to do, promising follow-on posts with tips for writing better surveys. This week, we’re kicking off the series with the first,… Read more »

From #emotion analytics to #survey design tips, it’s a #FridayFive!

From emotion analytics to survey design tips, marketing strategy vs marketing plans and the reality of cross-platform data, it’s time for another weekly roundup of five articles that caught my attention this week.

Trim the survey or start from scratch?

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trim a survey

I was recently tasked with cutting up a survey to fit a mobile audience. I’ve written before about the need to design surveys for mobile, as opposed to writing mobile surveys. This experience has sealed the deal for starting survey development with mobile in mind first.

How do you make decisions?

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One of the things I enjoy doing is taking personality tests. Inevitably, it seems that during the test, there will be some question or series of questions that deals with how you make decisions, and they always seems to make it out to be two types of decision-making: go with your gut, or research everything to death. I never have… Read more »

AMSRS; data visualization; and more! Time for a Friday Five!

It’s Friday! One of the things I enjoyed doing in a previous role was a review of articles that caught my interest in the previous week called the Friday Five. Let’s look at what’s been talked about in the world of market research this week!

First, psychology studies – is #MRX next?

scrutiny on research

August 27, an article was published in the New York Times detailing the efforts of a team called the Reproducibility Project to replicate findings from psychology studies published in reputable journals (and by reputable, I’m referring to peer-reviewed journals like Science). In short, the results for a number of those studies could not be recreated, casting something of a pall… Read more »