Author Archives: Zontziry (Z) Johnson

About Zontziry (Z) Johnson

Z's passion is learning about and sharing best practices and new trends in market research (MR), from writing the best questionnaire possible to crafting a story that will resonate with stakeholders. Follow her musings on the MR industry on Twitter (@zontziry).

First, psychology studies – is #MRX next?

scrutiny on research

August 27, an article was published in the New York Times detailing the efforts of a team called the Reproducibility Project to replicate findings from psychology studies published in reputable journals (and by reputable, I’m referring to peer-reviewed journals like Science). In short, the results for a number of those studies could not be recreated, casting something of a pall… Read more »