I recently had the opportunity to work on and present a topline report. After all my writing and reading about storytelling in the market research field, I found myself really having to reconcile finding and telling a story for a tracker, instead of just presenting data. To add to that, I was doing my best to align with a sister… Read more »
I had the opportunity to attend a conference where I was tasked with learning about a particular subset of the audience attending said conference. To be fair, I was to gain what I could, not come back with a full audience profile and associated personas. However, it was still a daunting task. I thought I’d try a few approaches to… Read more »
Scenario: client is meeting with market research professionals. “I have this website that I think is posing issues to our visitors. I want to figure out what’s working and what isn’t. Can we do a survey? That’s what I have budget for…” Reaction #1: Market research professional grumbles internally about lack of budgets these days and wonders what good a… Read more »
In the past year, two main items have come forward that has caused me, at least, to step back and reflect a bit on the market research industry as a whole. The first item: an article about reproducing psychology studies and how those replicated studies produced different results than the originals. The second item: an article about a bug in… Read more »
The cyclist journeys home The story begins with a traveler cycling home from work. All the way, the cyclist kept being passed by other cyclists, and couldn’t help but wonder, “I’m exerting so much effort, but I keep getting passed! I know I’m slower than most, but this is starting to feel silly.” The cyclist then did a quick analysis… Read more »
The market research industry is faced with a lot of change lately. From more people doing it themselves to increased telemetry availability to the increase in the number of people who are taking (or attempting to take) every survey on mobile, it can sometimes feel overwhelming to keep up. I read an article today about applying the kaizen principle to… Read more »
My life has been currently taken up by reporting. I’m living it and breathing it, and so it’s on my mind a lot. A few things that have been running through my mind: the difference between reporting and storytelling; finding the sweet spot between just updating a tracker report and looking for the story being told this time from the… Read more »
Have you ever stopped at a stop light and wondered when it was that we decided that a red light hanging over a street meant we needed to stop? Or have you ever looked at lines on a road, and wondered when we started recognizing them as barriers to be crossed or not crossed? This got me thinking: are there… Read more »
In the last few months of 2015, I started noticing a new trend in market research blogs. This trend moved us away from focusing entirely on making surveys mobile-friendly, and instead transitioned to the term, “device-agnostic.”
Clients and suppliers both share plenty of woes when it comes to market research. Both are trying to do more with less – less money and time, to be exact. Both are faced with increasing demands, too – more insights, better insights, more actionable insights, better stories. I’ve read plenty of articles talking about how to get better insights; how… Read more »