Category Archives: Best Practice

Everything is awesome (so use it all)

      No Comments on Everything is awesome (so use it all)

Scenario: client is meeting with market research professionals. “I have this website that I think is posing issues to our visitors. I want to figure out what’s working and what isn’t. Can we do a survey? That’s what I have budget for…” Reaction #1: Market research professional grumbles internally about lack of budgets these days and wonders what good a… Read more »

Market research self-reflection

In the past year, two main items have come forward that has caused me, at least, to step back and reflect a bit on the market research industry as a whole. The first item: an article about reproducing psychology studies and how those replicated studies produced different results than the originals. The second item: an article about a bug in… Read more »

Market research lessons from cycling

The cyclist journeys home The story begins with a traveler cycling home from work. All the way, the cyclist kept being passed by other cyclists, and couldn’t help but wonder, “I’m exerting so much effort, but I keep getting passed! I know I’m slower than most, but this is starting to feel silly.” The cyclist then did a quick analysis… Read more »

Changing surveys one step at a time…

The market research industry is faced with a lot of change lately. From more people doing it themselves to increased telemetry availability to the increase in the number of people who are taking (or attempting to take) every survey on mobile, it can sometimes feel overwhelming to keep up. I read an article today about applying the kaizen principle to… Read more »

Reporting: the client’s and supplier’s struggles

My life has been currently taken up by reporting. I’m living it and breathing it, and so it’s on my mind a lot. A few things that have been running through my mind: the difference between reporting and storytelling; finding the sweet spot between just updating a tracker report and looking for the story being told this time from the… Read more »

How do you decide it’s time for change?

Have you ever stopped at a stop light and wondered when it was that we decided that a red light hanging over a street meant we needed to stop? Or have you ever looked at lines on a road, and wondered when we started recognizing them as barriers to be crossed or not crossed? This got me thinking: are there… Read more »

What do you mean, it’s not mobile-friendly?

In the last few months of 2015, I started noticing a new trend in market research blogs. This trend moved us away from focusing entirely on making surveys mobile-friendly, and instead transitioned to the term, “device-agnostic.”

Could this be why suppliers aren’t generating better insights?

Clients and suppliers both share plenty of woes when it comes to market research. Both are trying to do more with less – less money and time, to be exact. Both are faced with increasing demands, too – more insights, better insights, more actionable insights, better stories. I’ve read plenty of articles talking about how to get better insights; how… Read more »

When your industry is threatened…innovate!

With various tech innovations, there comes a time when, inevitably, an industry is threatened, either with the risk of being eliminated altogether or having its status quo severely disrupted. Recently, marketing and market research have both come under this threat, with ad-blocking being introduced as part of the new iOS for iPhone and with the TCPA ruling that makes auto-dialing… Read more »

Survey design tip: choosing survey software

You’ve finally reached a point where you’re ready to dive into programming your survey. If you don’t already have survey software you’ve used in the past (or if you’re looking to renew a license and exploring options), this step can feel pretty daunting as you try to figure out the best price for the features available. Here are some tips… Read more »