After a couple weeks off while I was heads-down working on deliverables, the Friday Five is back! MR best practices get a bit spun on their heads, someone else gets excited about virtual reality’s uses in MR, and more!
This week, I was intrigued by posts about the partnership (or lack thereof) between market research clients and suppliers; a huge reason big data isn’t delivering results – yet; gamification in practice for marketing campaigns; and a reminder of the importance of not just measuring customer satisfaction, but customer loyalty, as well.
GRIT Q3/Q4 survey is live! This hits the top of the list this week, because I have found the GRIT survey results to be really interesting. This survey is open for the Q3-Q4 time period: if you’re involved in market research, please participate! It’s a fantastic way to look at current trends in the market research industry overall. Why do… Read more »
It’s Friday! One of the things I enjoyed doing in a previous role was a review of articles that caught my interest in the previous week called the Friday Five. Let’s look at what’s been talked about in the world of market research this week!