Category Archives: Survey design

Mobile and Market Research

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I’m going to eventually write a post about my 18-month journey to taking a tracker from mobile unfriendly to device consistent. That’s not this post. This post is about the terminology being used when discussing surveys that are being adapted for mobile and a lesson I’ve recently learned about how we use these terms thinking we all understand each other,… Read more »

3 ways we fail our audiences and how to turn the ship around

Before I get going, I want to start by defining “audiences.” In this context, the audiences in question are those who we are asking to participate in our market research studies. Typically, the failure is happening with quantitative studies, not qualitative studies (at least, in my experience, this is the case). In quantitative surveys, we find bloated surveys, biz-speak language,… Read more »

Survey writing tips: screeners

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Last year, I wrote a series of articles with survey design tips for new market researchers, whether doing DIY market research or new to the field in a market research company. Those articles focused a lot on all of the preparatory work that should go into designing a questionnaire, but aside from an article about scales, didn’t spend a lot… Read more »

The long survey that worked

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I am a big fan of public transportation. It gives me the chance to people-watch, nap, read, listen to podcasts, and generally avoid being stuck in traffic. Recently, I got a bit of a market research lesson on my bus ride to work.