Category Archives: Survey writing

Survey design tip: what will you do with the data?

will you act on the feedback

So far, in the weekly series about survey design tips, I’ve covered establishing the primary purpose for your survey; identifying your target audience for your survey; defining the different data cuts you want when you get the data back. Today, I want to delve a bit into the question of what will be done with the data once it’s gathered…. Read more »

Survey design tip: how will you slice the data?

When it comes to the survey design, things can get complicated quickly. (I think there’s an exponential curve to the level of complication around survey design based on the number of individuals involved in the survey design.) The aim of these survey design tips is to help you reduce the level of complication, regardless the number of people involved. So,… Read more »

Survey design tip: who’s your audience?

Each Monday for the past couple of Mondays, I’ve been focusing on tips to help you write better surveys. So far, we’ve covered the most important step to survey-writing (hint: it’s all about the focus); and some tips on writing unbiased questions. However, I realized that I missed a few steps between establishing your survey’s focus and writing questions after… Read more »

Writing unbiased survey questions

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Last week, I wrote about the most important step for survey writing: acquiring a razor-sharp focus for the study being designed. At the end of that post, I promised that this week’s survey design tip would focus on some tips for writing survey questions. With that in mind, let’s look at the first set of tips to address what I… Read more »

The most important step to survey writing

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Last week, I wrote a post about eliminating bias in decision-making, and introducing the topic of using surveys to help inform decisions. At the end of the post, I addressed the fact that writing surveys is a difficult thing to do, promising follow-on posts with tips for writing better surveys. This week, we’re kicking off the series with the first,… Read more »

Trim the survey or start from scratch?

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trim a survey

I was recently tasked with cutting up a survey to fit a mobile audience. I’ve written before about the need to design surveys for mobile, as opposed to writing mobile surveys. This experience has sealed the deal for starting survey development with mobile in mind first.

How do you make decisions?

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One of the things I enjoy doing is taking personality tests. Inevitably, it seems that during the test, there will be some question or series of questions that deals with how you make decisions, and they always seems to make it out to be two types of decision-making: go with your gut, or research everything to death. I never have… Read more »