Clients and suppliers both share plenty of woes when it comes to market research. Both are trying to do more with less – less money and time, to be exact. Both are faced with increasing demands, too – more insights, better insights, more actionable insights, better stories. I’ve read plenty of articles talking about how to get better insights; how… Read more »
With various tech innovations, there comes a time when, inevitably, an industry is threatened, either with the risk of being eliminated altogether or having its status quo severely disrupted. Recently, marketing and market research have both come under this threat, with ad-blocking being introduced as part of the new iOS for iPhone and with the TCPA ruling that makes auto-dialing… Read more »
You’ve finally reached a point where you’re ready to dive into programming your survey. If you don’t already have survey software you’ve used in the past (or if you’re looking to renew a license and exploring options), this step can feel pretty daunting as you try to figure out the best price for the features available. Here are some tips… Read more »
Likert. Likert-style. Positive. Negative. Words. Numbers. There is so much about scales for surveys that can be so confusing when you get right down to it. Truth be told, choosing the right scales and right scale setup for your questions in your survey can be both easier than expected and tougher than expected. Let’s look at how scale selection and… Read more »
After a couple weeks off while I was heads-down working on deliverables, the Friday Five is back! MR best practices get a bit spun on their heads, someone else gets excited about virtual reality’s uses in MR, and more!
Whether you’ve written surveys for decades or are just beginning, the question or survey length is one that’s been around for quite some time, but probably not quite as prevalent an issue as it has become in the past few years. With survey participants increasingly participating via mobile devices, the question of length has become pretty widely debated.