Tag Archives: mobile first

Mobile and Market Research

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I’m going to eventually write a post about my 18-month journey to taking a tracker from mobile unfriendly to device consistent. That’s not this post. This post is about the terminology being used when discussing surveys that are being adapted for mobile and a lesson I’ve recently learned about how we use these terms thinking we all understand each other,… Read more »

Trim the survey or start from scratch?

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trim a survey

I was recently tasked with cutting up a survey to fit a mobile audience. I’ve written before about the need to design surveys for mobile, as opposed to writing mobile surveys. This experience has sealed the deal for starting survey development with mobile in mind first.