Tag Archives: qualitative research

Alternatives to “why?”

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A few weeks ago, I came across a tweet that made me pause and affected how I set up a recent interview guide for conducting open-ended interviews. I’ve been fascinated by the results. Perhaps it will change your approach, too.

From #emotion analytics to #survey design tips, it’s a #FridayFive!

From emotion analytics to survey design tips, marketing strategy vs marketing plans and the reality of cross-platform data, it’s time for another weekly roundup of five articles that caught my attention this week.