Tag Archives: report writing

Market research tips: topline reports

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I recently had the opportunity to work on and present a topline report. After all my writing and reading about storytelling in the market research field, I found myself really having to reconcile finding and telling a story for a tracker, instead of just presenting data. To add to that, I was doing my best to align with a sister… Read more »

Reporting: the client’s and supplier’s struggles

My life has been currently taken up by reporting. I’m living it and breathing it, and so it’s on my mind a lot. A few things that have been running through my mind: the difference between reporting and storytelling; finding the sweet spot between just updating a tracker report and looking for the story being told this time from the… Read more »