Tag Archives: research

Market research self-reflection

In the past year, two main items have come forward that has caused me, at least, to step back and reflect a bit on the market research industry as a whole. The first item: an article about reproducing psychology studies and how those replicated studies produced different results than the originals. The second item: an article about a bug in… Read more »

How do you make decisions?

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One of the things I enjoy doing is taking personality tests. Inevitably, it seems that during the test, there will be some question or series of questions that deals with how you make decisions, and they always seems to make it out to be two types of decision-making: go with your gut, or research everything to death. I never have… Read more »