So far, in the weekly series about survey design tips, I’ve covered establishing the primary purpose for your survey; identifying your target audience for your survey; defining the different data cuts you want when you get the data back. Today, I want to delve a bit into the question of what will be done with the data once it’s gathered…. Read more »
When it comes to the survey design, things can get complicated quickly. (I think there’s an exponential curve to the level of complication around survey design based on the number of individuals involved in the survey design.) The aim of these survey design tips is to help you reduce the level of complication, regardless the number of people involved. So,… Read more »
Last week, I wrote about the most important step for survey writing: acquiring a razor-sharp focus for the study being designed. At the end of that post, I promised that this week’s survey design tip would focus on some tips for writing survey questions. With that in mind, let’s look at the first set of tips to address what I… Read more »
About a month ago, I saw that there would be a webinar focused on the cutting edge of new market research technologies. I looked forward to this webinar from the moment I read about it to the moment it started. I get really excited about what’s being done in the market research industry to take advantage of the wealth of… Read more »
It’s Friday! One of the things I enjoyed doing in a previous role was a review of articles that caught my interest in the previous week called the Friday Five. Let’s look at what’s been talked about in the world of market research this week!