In the last few months of 2015, I started noticing a new trend in market research blogs. This trend moved us away from focusing entirely on making surveys mobile-friendly, and instead transitioned to the term, “device-agnostic.”
So far, in the weekly series about survey design tips, I’ve covered establishing the primary purpose for your survey; identifying your target audience for your survey; defining the different data cuts you want when you get the data back. Today, I want to delve a bit into the question of what will be done with the data once it’s gathered…. Read more »
When it comes to the survey design, things can get complicated quickly. (I think there’s an exponential curve to the level of complication around survey design based on the number of individuals involved in the survey design.) The aim of these survey design tips is to help you reduce the level of complication, regardless the number of people involved. So,… Read more »
This week saw a couple of big announcements in big data and Safe Harbor. Add to that some help with your segmentation strategies, remembering that behind all analytics and interpretation of data are humans, and ideas on changing the way we measure brands, and you have this week’s Friday Five!
Last week, I wrote a post about eliminating bias in decision-making, and introducing the topic of using surveys to help inform decisions. At the end of the post, I addressed the fact that writing surveys is a difficult thing to do, promising follow-on posts with tips for writing better surveys. This week, we’re kicking off the series with the first,… Read more »