I am a big fan of public transportation. It gives me the chance to people-watch, nap, read, listen to podcasts, and generally avoid being stuck in traffic. Recently, I got a bit of a market research lesson on my bus ride to work.
In the last few months of 2015, I started noticing a new trend in market research blogs. This trend moved us away from focusing entirely on making surveys mobile-friendly, and instead transitioned to the term, “device-agnostic.”
If 2015 is any indication, 2016 will be a continuation of changes and shifts for those on all sides of the market research equation: software vendors, market research clients, and market research suppliers. But how quickly will the market research world shift?
After a couple weeks off while I was heads-down working on deliverables, the Friday Five is back! MR best practices get a bit spun on their heads, someone else gets excited about virtual reality’s uses in MR, and more!
Each Monday for the past couple of Mondays, I’ve been focusing on tips to help you write better surveys. So far, we’ve covered the most important step to survey-writing (hint: it’s all about the focus); and some tips on writing unbiased questions. However, I realized that I missed a few steps between establishing your survey’s focus and writing questions after… Read more »
Last week, I wrote about the most important step for survey writing: acquiring a razor-sharp focus for the study being designed. At the end of that post, I promised that this week’s survey design tip would focus on some tips for writing survey questions. With that in mind, let’s look at the first set of tips to address what I… Read more »
I was recently tasked with cutting up a survey to fit a mobile audience. I’ve written before about the need to design surveys for mobile, as opposed to writing mobile surveys. This experience has sealed the deal for starting survey development with mobile in mind first.
One of the things I enjoy doing is taking personality tests. Inevitably, it seems that during the test, there will be some question or series of questions that deals with how you make decisions, and they always seems to make it out to be two types of decision-making: go with your gut, or research everything to death. I never have… Read more »
It’s Friday! One of the things I enjoyed doing in a previous role was a review of articles that caught my interest in the previous week called the Friday Five. Let’s look at what’s been talked about in the world of market research this week!