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"Deep" Research?

"Deep" Research?

By Z Johnson

A look at a few Deep Research tools and how well they fare with a prompt about market research technology.
16.05.25 09:36 PM - Comment(s)
Do I choose the latest tech or not?

Do I choose the latest tech or not?

By Z Johnson

Three things to keep in mind when deciding whether to look for the latest innovations in technology for your research toolkit.
13.05.25 08:48 PM - Comment(s)
3 Simple Tech Evaluation Best Practices

3 Simple Tech Evaluation Best Practices

By Z Johnson

Three quick strategies for making the testing phase a little smoother.
07.05.25 10:22 PM - Comment(s)
Is AI ready for market research analysis?

Is AI ready for market research analysis?

By Z Johnson

A look at human's response to the question, "Is AI ready for market research analysis," followed by ChatGPT's response to the same question, and then that response critiqued by Copilot, Gemini, and Claude.
25.04.25 07:07 PM - Comment(s)
5 steps to a successful current state analysis

5 steps to a successful current state analysis

By Z Johnson

The problem


68% of brands report struggling with siloed data and systems that prevent them from being able to create a single view of their customers across the entire customer journey.


Despite dedicated internal teams reviewing and updating marketing tech stacks, only 54% of respondents say they feel...

17.04.25 12:43 AM - Comment(s)