You want to integrate AI into your workflows.
You think you need someone to build you tools.
But by the time someone builds you AI tools, models will have advanced and the tools will be outdated.
Don't rely on someone to build the tools; build the skills your team needs to build, maintain, and update the tools yourselves.
Most AI experts don't understand the market research space. What makes insights teams unique?
Workflows from writing questions to gathering data to analysis and reporting. Every step needs expertise layered on AI outputs.
Data privacy and security means scrubbing files before uploading into any AI tool for data analysis, not asking the tool to scrub it for you.
Analysis of large qualitative data sets often requires starting with a small dataset to verify accuracy, then creating automation to analyze the rest of the data in chunks, not doing it in a single pass on the entire group of interview transcripts or community exercises.
All client data can't live in the same universe. Claude projects, which keeps datasets separated from each other, becomes a requirement, not a nice-to-have.
With 20+ years of insights industry experience, including client-side and supplier-side, MRXplorer understands:
the need for accuracy and speed.
the need to keep costs down.
the need to keep skills up.
the need to keep delighting your customers.
Agents built so far by MRXplorer:
A daily help system that ties into email, calendar, and project data to prioritize tasks, while updating projects to keep everything current.
A system that analyzes 12+ sources of AI news and other writing about AI to identify emerging, continuing, and fading patterns and how it all applies to the market research industry, resulting in a weekly newsletter for the industry.
An online version of their 5-pillar tech evaluation system that CEOs have used to identify growth areas to improve their research tech offerings.
A customized Spanish language tutor focused on Central American Spanish, including vocabulary building and conversational usage.
Agents currently in process:
A crosstab QC tool that ingests any crosstab and questionnaire to identify and flag issues in the crosstab for a human review.
A crosstab and slide generation tool to ease building slide libraries.
A task-tracking app that assigns points for tasks completed, gamifying task tracking without looking childish.