Choose Your Path

Three tracks.
One goal: make your team
confident with AI.

AI for Beginners

$79 / class · Cohort (all 4): $249

New to AI? Start here. Learn how to prompt effectively, use AI as a thinking partner, navigate the tools, and understand the basics of privacy and pricing.

Prompt Frameworks for Better Results

Learn how to set up prompts that get you good results — and then how to make the results even better.

AI as a Thinking Partner

Walk through ways to prompt AI to avoid sycophantic responses and turn it into a tool that pushes on your thinking.

Chat / Projects / Cowork / Code(x)

Learn what each of these tools are within Claude and ChatGPT and when to use each.

Hallucination, Pricing, and Privacy Basics

A realistic look at AI's capabilities, privacy best practices, and why everyone talks about token pricing.

Register for Beginner Classes →

AI for Intermediate Users

$99 / class · Cohort (all 6): $499

Already using AI? Level up with agents, quantitative analysis, automation strategy, and hands-on projects.

Chat / Projects / Cowork / Code(x)

Learn when to use each tool and build your first mini-app for a market research workflow.

Quantitative Analysis with an LLM

LLMs can now call Python scripts to analyze data. Learn use cases for quantitative research and realistic limits.

Building and Working with Agents

Turn repeated prompts into time-saving automations. Learn the difference between a skill and an agent, and build one of each.

Projects — Siloed Experiences

Learn how to use projects in Claude and ChatGPT to support brand-side or agency-side client work.

Data Privacy and Security

What data should you never put into an AI? What settings should you have? Best practices for any subscription level.

When to Automate

Evaluate your own routines and decide what to automate. Work through often-overlooked considerations that impact complexity.

Register for Intermediate Classes →

AI for Market Research Leaders

$499 / class · Cohort (all 5 sessions): $2,595

Leading a team? Get the strategic view — governance, risk, tool standardization, and a 90-day implementation plan.

AI Foundations for Leaders

What can AI actually do, what are the key model differences, and where are teams overestimating or underusing it?

Practical AI

Use tools like Claude Code or Codex to create agents, prompt tools better, and understand how long automations actually take.

Governance, Risk, and Standardization

Set acceptable use rules for AI and review privacy/security policies to determine which subscription tier your organization needs.

Workflows — Map and Decide (2 weeks)

Map the steps your teams use to develop studies and identify where AI can realistically make a difference.

90-Day Implementation Plan

Who should be involved, what steps to take, and what your next 90 days look like to align your team on tools, governance, and adoption.

Register for Leaders Classes →
Who These Classes Are For

Built for market researchers
at every level.

Boutique research agencies

Teams of 2–15 who need practical AI skills without spending months on trial and error. Start with Beginner or Intermediate classes.

In-house insights teams

Corporate research functions that need to move faster. Take individual classes or enroll the team in a cohort.

Research leaders and directors

Heads of insights who need governance, risk frameworks, and a 90-day implementation plan for their organization.

What colleagues say

Deep expertise.
Genuine care.

“Z is an expert in Consumer Insights and leading technology-enabled change. She's also a brilliant coach, a wonderful human being and a joy to work with!”
Tom Holliss · Chief People Officer, Zappi
“What stood out most was her unwavering commitment to excellence and growth. Her relentless drive, combined with her out-of-the-box thinking, guaranteed that her ideas not only resonated with the teams but also left a lasting impact in pursuit of the ultimate goal – client happiness.”
Radostina Pehlivanova · VoC Expert
“Z has a talent for teaching others, and she does so with gusto! It's clear that she loves learning, researching, and solving problems, and she inspires others with her can-do attitude.”
Liz Mongrain · Strategist and Storyteller
“Z is one of those rare leaders who not only brings deep expertise in research but also knows how to build and uplift those around her. Her ability to take complex data and turn it into clear, actionable insights is incredible. But what really sets Zontziry apart is her leadership. She leads with empathy, always making sure people feel supported, valued, and empowered to do their best work.”
Alexis White · Founder, Onyx Truth
Common Questions

Quick answers to
common questions

How do I know which tier is right for me?
Beginner if you're new to AI or only use the free version of ChatGPT/Claude. Intermediate if you use AI day-to-day and want to level up with agents, quant analysis, and automation. Leaders if you're a director or decision-maker who needs governance, risk frameworks, and a 90-day implementation plan for your team.
What's the difference between individual classes and a cohort?
Individual classes are single 90-minute sessions you register for one at a time (up to 12 students). Cohort bundles cover the same content as a multi-week program at a discounted rate (up to 9 students), taught live at 9am Pacific. Cohorts need at least 5 enrolled to run.
What time zone are classes in?
All classes are live virtual and taught in Pacific Time. Individual sessions are at 12pm Pacific. Cohort sessions meet at 9am Pacific.
Are classes recorded?
Yes. Classes are recorded and the recording is provided only to those who registered for that session. If you cannot attend live, you still receive the recording after the session.
How do I register?
Browse the full class catalog or the Leaders track, choose your classes, and click Register. You'll be taken to our secure checkout to complete your purchase. Prices shown are tax-exclusive; applicable sales tax is calculated at checkout.

Ready to build your team's AI skills?

Browse All Classes → For Team Leaders