AI for Beginners
New to AI? Start here. Each class is $79 individually, or take all 4 in the Beginner cohort bundle for $249 and save $67. Individual sessions cap at 12 registrants; cohorts cap at 9.
Prompt Frameworks for Better Results
Learn how to set up prompts that get you good results — and then how to make the results even better. Walk away with reusable frameworks you can apply to any AI tool, plus a checklist for diagnosing weak prompts. No prior AI experience needed.
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AI as a Thinking Partner
Walk through ways to prompt AI to avoid sycophantic, "What a great idea!" responses. Turn the AI into a tool that pushes on your thinking — counterarguments, missed considerations, alternative framings. For researchers who keep getting agreeable-but-shallow AI output.
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Chat / Projects / Cowork / Code(x)
Learn what each of these tools are within Claude and ChatGPT and when to use each. Walk away able to pick the right surface for the task — quick chat, persistent project, shared cowork space, or code-execution environment — and stop defaulting to the main chat box.
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Hallucination, Pricing, and Privacy Basics
A realistic look at AI's capabilities, privacy best practices, and why everyone talks about token pricing. Walk away with a practical sense of what AI gets wrong, what it costs to run, and what data you should and shouldn't put in.
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AI Beginners 4-Week Bundle (Cohort) — $249
Covers all 4 beginner classes in a live cohort format with the same content, taught at 9am Pacific. Next cohort starts Sep 8, 2026 (2nd Tuesday, every 2 months). Limited to 9 registrants. Cohorts need at least 5 enrolled to run — if a cohort is short 5 days before start, Z contacts you with options.
Register for Beginner Cohort →AI for Intermediate Users
Already using AI day-to-day? Level up with agents, workshop mapping, automation strategy, and hands-on projects. Each class is $99 individually, or take all 6 in the Intermediate cohort bundle for $499 and save $95. Individual sessions cap at 12 registrants; cohorts cap at 9.
Chat / Projects / Cowork / Code(x) (Intermediate)
Learn when to use each, and then build your first mini-app to help you with a traditional market research workflow. Walk away with a working prototype you can keep iterating on after class. Prerequisite: Comfort using Claude or ChatGPT day-to-day.
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Data Privacy and Security
What plans allow you to put what data into the AI? What data should you never put into an AI? What settings should you have in place? Review some best practices no matter what subscription you have. For researchers handling client data or proprietary research.
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When to Automate
Learn how to evaluate your own routines and what to consider when deciding what to automate. Work through often-overlooked considerations that impact complexity. Walk away with a checklist you can apply to your team's workflows before you spend the time building.
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Projects — When You Actually Want a Siloed Experience
Claude and ChatGPT both have the ability to use projects. Learn what they are, how to use them to support brand-side projects or agency-side client work. Learn what files to add, which to leave behind, and how these projects can save you time. For agency-side researchers juggling multiple clients or brand-side researchers running parallel studies.
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Building and Working with Agents
Turn your AI into a more efficient tool, and turn those repeated prompts into time-saving automations. Learn the difference between a "skill" and an "agent," and build one of each. Walk away with a working agent you can keep refining.
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Quantitative Analysis with an LLM
LLMs used to have troubles counting, but they are more sophisticated now and most will call on relevant Python scripts to analyze data. Learn use cases for quant research and realistic limits to what they can do now. Walk away knowing which quant tasks to delegate, which to keep, and how to QA the output.
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You're on the waitlist for this class. We'll email you when a seat opens.
Intermediate AI 6-Week Cohort — $499
Covers all 6 intermediate classes in a live cohort format with the same content, taught at 9am Pacific. Next cohort starts Sep 10, 2026 (2nd Thursday, every 2 months). Limited to 9 registrants. Cohorts need at least 5 enrolled to run — if short 5 days before start, Z contacts you with options.
Register for Intermediate Cohort →Training a team larger
than a cohort?
If your team exceeds a cohort cap (9 for cohorts, 12 for individual sessions), the offering is a private team session scheduled separately. Your team gets a dedicated slot at a mutually agreed time, covering the same content as the public track — without competing for seats or sharing the session with others.
Contact Z to scope pricing and availability. Private sessions are priced per engagement, not per seat.
Interested? Send us your details and Z will follow up.
A teacher who brings people with her.
“Z has a talent for teaching others, and she does so with gusto! It's clear that she loves learning, researching, and solving problems, and she inspires others with her can-do attitude.”Liz Mongrain · Strategist and Storyteller
“Z is an expert in Consumer Insights and leading technology-enabled change. She's also a brilliant coach, a wonderful human being and a joy to work with!”Tom Holliss · Chief People Officer, Zappi
“What stood out most was her unwavering commitment to excellence and growth. Her relentless drive, combined with her out-of-the-box thinking, guaranteed that her ideas not only resonated with the teams but also left a lasting impact in pursuit of the ultimate goal – client happiness.”Radostina Pehlivanova · VoC Expert
“Z is one of those rare leaders who not only brings deep expertise in research but also knows how to build and uplift those around her.”Alexis White · Founder, Onyx Truth