Tag Archives: virtual reality; augmented reality; telemetry; social media mining; facial recognition; emotion recognition; replace surveys; newMR

Survey replacements – are they really ready?

I was recently part of a marketing training class where the teacher answered a question about surveys being conducted to garner audience perceptions and experiences with, “Stop doing surveys! Everyone who takes them lies.” Of course, being me, I offered, “Well, now that you’ve obliterated my profession, what do you propose we do to collect that information?” His answer was… Read more »