For the leaders
shaping AI strategy
Each session is $499 individually. Take the full Leadership cohort for $2,595 — all 5 sessions plus the 90-Day Implementation Plan — and save $900. Individual sessions cap at 12 registrants; the cohort caps at 9.
AI Foundations for Market Research Leaders
What can AI actually do in 2026, what are the key model differences (Claude vs. ChatGPT vs. Gemini vs. Perplexity), and where are teams overestimating or underusing it? Get the strategic grounding you need to make confident decisions about AI investment, tool selection, and team readiness. No technical background required.
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You're on the waitlist for this class. We'll email you when a seat opens.
Practical AI
Learn for yourselves how to use tools like Claude Code or Codex to create agents, how to prompt tools better, and get a better understanding of how much time it actually takes to build automations. This session demystifies the hands-on work so you can evaluate your team's AI efforts realistically and set feasible timelines.
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Governance, Risk, and Tool Standardization
Explore best practices for setting acceptable use rules for AI, and review privacy and security policies that apply to different subscription licenses to help determine which tier you should buy for your organization. Walk away with a draft governance framework you can adapt for your team's specific compliance requirements.
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You're on the waitlist for this class. We'll email you when a seat opens.
Workflows — Let's Map and Decide (2-part sequence)
Week 1: Map the steps your teams use to develop studies and reports. Week 2: Identify where AI can realistically make a difference — and where it can't. The group exercise uses a provided synthetic workflow, not your team's real workflow, so you can engage openly without exposing proprietary processes.
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You're on the waitlist for this class. We'll email you when a seat opens.
The full 6-week
Leadership experience
$2,595 for all 5 sessions plus the 90-Day Implementation Plan. Next cohort starts Sep 4, 2026 (1st Friday, every 2 months, at 9am Pacific). Cohort caps at 9 registrants. Same content as the individual sessions, taught in a collaborative cohort format with your peers.
Your 90-Day Implementation Plan
Cohort only. The implementation plan is exclusive to the Leadership cohort and is not available as a standalone class.
Who should be involved, what steps should you take, and what will your next 90 days look like to align your team on tools, governance, and adoption? Walk away with a concrete, actionable plan specific to your organization's context.
Register for Leadership Cohort →Training a leadership team
larger than a cohort?
If your leadership team exceeds the cohort cap of 9, the offering is a private team session scheduled separately. Your team gets a dedicated Leadership track at a mutually agreed time — without competing for seats or sharing the session with other organizations. Contact Z to scope.
Interested? Send us your details and Z will follow up.
Leadership with sharp strategy and genuine care.
“Z is one of those rare leaders who not only brings deep expertise in research but also knows how to build and uplift those around her. Her ability to take complex data and turn it into clear, actionable insights is incredible. But what really sets Zontziry apart is her leadership. She leads with empathy, always making sure people feel supported, valued, and empowered to do their best work.”Alexis White · Founder, Onyx Truth
“What stood out most was her unwavering commitment to excellence and growth. Her relentless drive, combined with her out-of-the-box thinking, guaranteed that her ideas not only resonated with the teams but also left a lasting impact in pursuit of the ultimate goal – client happiness.”Radostina Pehlivanova · VoC Expert
“Z is an expert in Consumer Insights and leading technology-enabled change. She's also a brilliant coach, a wonderful human being and a joy to work with!”Tom Holliss · Chief People Officer, Zappi