Find the right solution for you and your team.

MRXplorer applies a framework uniquely crafted with the market research team in mind. Combining considerations like the level of learning curve desired and how well the new tool will work with the rest of your tech stack, you will collaborate on a customized scorecard tailored to your needs.

MRXplorer then guides you through selecting the test that will cover the items on the scorecard, as well as any IT, legal, and procurement requirements, and can facilitate the discussions afterwards to help your evaluation team come to agreement on the tool to be acquired.

Get in touch

A little bit about your guide.

Z Johnson started her career as a survey programmer in 2002, quickly scaling a plug-and-play survey programming function into a full market research team. She has worked on the client side (Microsoft), supplier side (Blueocean/Course5, Ipsos), and for tech vendors (QuestionPro, Zappi, Knit).

She has:

led change management programs,
helped global customers create technology implementation programs,
worked with customers to build research processes,
and supported sales and customer success teams in understanding customer needs better to help strengthen relationships and better tailor solutions.

She is also a thought leader in the market research industry, having been a podcast host, blog owner, and regular publisher on LinkedIn within the research community.

Learn more on LinkedIn

Values

Integrity – Uphold the highest ethical standards in all of our dealings, ensuring transparency and honesty.
Inclusion - Treat every customer with respect, fostering a culture of inclusion and collaboration in our engagements.

Excellence – Strive for excellence in every aspect of work, continuously improving to deliver top-quality advisory services.
Neutrality – Work for the customer, not the vendor; will not enter promotion agreements with tech vendors to maintain that neutrality.

Ready to get started?

Z is known for her thought leadership, her listening, incisive questioning, and her laughter. Reach out today to schedule a free consultation and share your market research technology needs.

Let's talk