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mrxplorer

About your guide

Z Johnson started her career as a survey programmer in 2002, quickly scaling a plug-and-play survey programming function into a full market research team. She has worked on the client side (Microsoft), supplier side (Blueocean/Course5, Ipsos), and for tech vendors (QuestionPro, Zappi, Knit). 

She has:

  • led change management programs,
  • helped global customers create technology implementation programs,
  • worked with customers to build research processes, 
  • and supported sales and customer success teams in understanding customer needs better to help strengthen relationships and better tailor solutions. 

She is also a thought leader in the market research industry, having been a podcast host, blog owner, and regular publisher on LinkedIn within the research community.

Learn more on LinkedIn

Values

  • Integrity – Uphold the highest ethical standards in all of our dealings, ensuring transparency and honesty. 
  • Inclusion - Treat every customer with respect, fostering a culture of inclusion and collaboration in our engagements.
  • Excellence – Strive for excellence in every aspect of  work, continuously improving to deliver top-quality advisory services. 
  • Neutrality – Work for the customer, not the vendor; will not enter promotion agreements with tech vendors to maintain that neutrality.

Ready to get started?

Z is known for her thought leadership, her listening, incisive questioning, and her laughter. Reach out today to schedule a free consultation and share your market research technology needs.

Let's talk
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