Needs and Current State Assessment
The first step to knowing what market research technology you need to buy is knowing what your current needs are. MRXplorer conducts 45-minute discovery sessions with each of your team members to understand their annual project load and cadence, along with their tool usage and experience. We collect information on the tools being used, and then vet that information with the procurement department, where we layer in usage and pricing. Once complete, we then map the tech to the needs to uncover gaps and opportunities and provide you recommendations for your next step -- heading out to shop for that new technology!
Want a guide to doing it yourself? Enter your information below to access a free download of the MRXplorer Needs Assessment Framework.
Timing: 4-6 weeks, may vary depending on team size
Pricing
$15,000 - $25,000 (small research teams, 5-10 members)
$30,000 - $50,000 (medium research teams, 11-25 members)
$50,000 - $100,000+ (large research teams, 25+ members or global teams)
How many seats?
A large technology company was paying for 10 seats for the specialized analytic tool, SPSS. The list of people who had registered to gain access to one of those seats was 4x-5x the number of seats available, leading the team to believe every seat was needed. When it came time for the license renewal, we decided to look into how we could negotiate pricing for the access it seemed we needed.
First we cleaned up the list of users, then sent a quick poll to ask how the software was being used.
We found most people were using it to open a file from a vendor and save it in a different format. We successfully dropped the number of seats licensed without sacrificing employee experience or productivity. You never know where savings might be found!
