Z Johnson

Blog by Z Johnson

Is AI ready for market research analysis?

Is AI ready for market research analysis?

By Z Johnson

A look at human's response to the question, "Is AI ready for market research analysis," followed by ChatGPT's response to the same question, and then that response critiqued by Copilot, Gemini, and Claude.
25.04.25 07:07 PM - Comment(s)
5 steps to a successful current state analysis

5 steps to a successful current state analysis

By Z Johnson

The problem


68% of brands report struggling with siloed data and systems that prevent them from being able to create a single view of their customers across the entire customer journey.


Despite dedicated internal teams reviewing and updating marketing tech stacks, only 54% of respondents say they feel...

17.04.25 12:43 AM - Comment(s)
Why your market research tech stack might be costing you

Why your market research tech stack might be costing you

By Z Johnson

There is so much promise to technology, isn't there? It's supposed to make our lives better by making our jobs easier, or was it faster? Cheaper? All of the above?


So why is it that, despite investing in research technology solutions that can draft your surveys, automatically collect and analyze dat...

07.04.25 08:29 PM - Comment(s)
Where do you begin?

Where do you begin?

By Z Johnson

Have you been tasked with looking for restech for your team? Here's a quick look at where to start.
01.04.25 12:30 AM - Comment(s)