Category Archives: Qualitative research

Quallie and Quantie: a love story

Once upon a time, there lived two individuals who seemed to have completely opposite personalities: Quallie and Quantie. Nobody thought they’d get along together well. Quantie was all about numbers and could sometimes come across as really boring to listen to, though occasionally, there were nuggets of gold hidden among all the numbers Quantie shared. Quantie could also come across… Read more »

Audience research: some approaches and lessons learned

I had the opportunity to attend a conference where I was tasked with learning about a particular subset of the audience attending said conference. To be fair, I was to gain what I could, not come back with a full audience profile and associated personas. However, it was still a daunting task. I thought I’d try a few approaches to… Read more »

Alternatives to “why?”

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A few weeks ago, I came across a tweet that made me pause and affected how I set up a recent interview guide for conducting open-ended interviews. I’ve been fascinated by the results. Perhaps it will change your approach, too.