After a couple weeks off while I was heads-down working on deliverables, the Friday Five is back! MR best practices get a bit spun on their heads, someone else gets excited about virtual reality’s uses in MR, and more!
Whether you’ve written surveys for decades or are just beginning, the question or survey length is one that’s been around for quite some time, but probably not quite as prevalent an issue as it has become in the past few years. With survey participants increasingly participating via mobile devices, the question of length has become pretty widely debated.
If you’ve followed the previous few weeks’ worth of survey design tips, you might notice I’ve been spending a lot of time in the efforts and questions that should be answered before you even start writing the survey. There’s a reason for that – taking the time up front to address these items will save time and effort in the… Read more »
So far, in the weekly series about survey design tips, I’ve covered establishing the primary purpose for your survey; identifying your target audience for your survey; defining the different data cuts you want when you get the data back. Today, I want to delve a bit into the question of what will be done with the data once it’s gathered…. Read more »
This week, I was intrigued by posts about the partnership (or lack thereof) between market research clients and suppliers; a huge reason big data isn’t delivering results – yet; gamification in practice for marketing campaigns; and a reminder of the importance of not just measuring customer satisfaction, but customer loyalty, as well.
When it comes to the survey design, things can get complicated quickly. (I think there’s an exponential curve to the level of complication around survey design based on the number of individuals involved in the survey design.) The aim of these survey design tips is to help you reduce the level of complication, regardless the number of people involved. So,… Read more »